Can we design user interfaces that are intuitive to use, innovative and inclusive – all at the
same time? Although it is generally doubted that this would be possible, we found great promise in
the cognitive-linguistic theory of image-schematic metaphors. The talk introduces the theory and
research into the application of image-schematic metaphors in HCI. Our research suggests that the
application of image schemas can contribute to user interfaces that are innovative, inclusive and
intuitive to use. Along the way I will highlight aspects of how we quantify innovation, intuitive
use and inclusiveness.
Jörn Hurtienne is Professor of Psychological Ergonomics at Julius-Maximilians-Universität
Würzburg (Germany). He received his PhD from Technische Universität Berlin (Germany) and
previously was a Research Associate and EU Marie-Curie Fellow at the University of Cambridge (UK).
His research interests include designing for intuitive use, tangible interaction, embodied
cognition, and the psychology of knowledge work.
Further details about the speaker:
University of Konstanz, Universitätsstr. 10, Konstanz
University of Stuttgart, VISUS-Building, Allmandring 19, Vaihingen
Powerwall Room -01.116 (Live Transmission)