Intuitive Use, Image-Schematic Metaphors and Quantifying Interaction
Event date:  December 19, 2016 4:00 PM  to 5:00 PM

Talk Abstract

Can we design user interfaces that are intuitive to use, innovative and inclusive – all at the same time? Although it is generally doubted that this would be possible, we found great promise in the cognitive-linguistic theory of image-schematic metaphors. The talk introduces the theory and research into the application of image-schematic metaphors in HCI. Our research suggests that the application of image schemas can contribute to user interfaces that are innovative, inclusive and intuitive to use. Along the way I will highlight aspects of how we quantify innovation, intuitive use and inclusiveness.

Speaker’s Bio

Jörn Hurtienne is Professor of Psychological Ergonomics at Julius-Maximilians-Universität Würzburg (Germany). He received his PhD from Technische Universität Berlin (Germany) and previously was a Research Associate and EU Marie-Curie Fellow at the University of Cambridge (UK). His research interests include designing for intuitive use, tangible interaction, embodied cognition, and the psychology of knowledge work.


Further details about the speaker:



University of Konstanz, Universitätsstr. 10, Konstanz
Powerwall C202

University of Stuttgart, VISUS-Building, Allmandring 19, Vaihingen
Powerwall Room -01.116 (Live Transmission)

Further links: Flyer [PDF]